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About Us

Candescence was founded in 2009 to help businesses maximize the commercial impact of product development. Recognizing that deficiencies in approach, expertise or resources are often to blame, Candescence is a commercial partner that provides these capabilities. With more than 30 years of product, marketing and technical expertise we help build great products that get to market fast and drive revenue growth Central to our approach is an in depth understanding of your product. Working closely with your design teams we give products sharp market focus and distinctive propositions that save time, money and resources in development. We create commercial impact by building advanced, end to end commercial readiness and “ready to go” sales channels. Providing the detailed knowledge to produce and coordinate all the elements required to bring propositions to life, kick-start sales and drive products to market Candescence, everything you need to make your products shine
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The Company

Executive Team

Adrian Braine | CEO

Adrian has held director level product management, marketing and engineering positions in the Electronics, Software and Semiconductor industries. He brings extensive end to end strategic, commercial and technical expertise derived from more than 30 years in hi-tech marketing and design. His leadership, analysis, organization and planning has been the driving force behind more than 20 new product introductions in that time Before founding Candescence he spent 5 years as Global Director of Marketing for the Connectivity business at Oxford Semiconductor. Generating significant revenue and margin growth from a portfolio of connectivity products, ARM® based network controllers and associated software. Leading global business, commercial strategy and go to market execution for the wireless modem, industrial control, point of sale, M2M and embedded systems markets. Prior to this he spent 3 years at Sony Semiconductor heading the European support organization, developing the specification and business case for all new products His 15 years of technical leadership and equipment design in the professional broadcast industry culminated as Technical Director of Metawave Video Systems. Building a development team from scratch he led design of the world’s most compact, high density video routing system. His career in senior engineering positions for equipment design and manufacturing companies has delivered more than 10 new products with multi-million dollar revenues. Amassing technical expertise in video, image processing, embedded systems and software development with extensive project management and manufacturing experience Adrian holds a CIM diploma in marketing, an honours degree in Electronics and five technology patents
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