About Us
Candescence was founded in 2009 to help businesses maximize the commercial impact of product
development. Recognizing that deficiencies in approach, expertise or resources are often to blame,
Candescence is a commercial partner that provides these capabilities. With more than 30 years of
product, marketing and technical expertise we help build great products that get to market fast and drive
revenue growth
Central to our approach is an in depth understanding of your product. Working closely with your design
teams we give products sharp market focus and distinctive propositions that save time, money and
resources in development. We create commercial impact by building advanced, end to end commercial
readiness and “ready to go” sales channels. Providing the detailed knowledge to produce and coordinate
all the elements required to bring propositions to life, kick-start sales and drive products to market
Candescence, everything you need to make your products shine
The Company
Executive Team
Adrian Braine | CEO
Adrian has held director level product management, marketing and engineering positions in the
Electronics, Software and Semiconductor industries. He brings extensive end to end strategic,
commercial and technical expertise derived from more than 30 years in hi-tech marketing and design.
His leadership, analysis, organization and planning has been the driving force behind more than 20 new
product introductions in that time
Before founding Candescence he spent 5 years as Global Director of Marketing for the Connectivity
business at Oxford Semiconductor. Generating significant revenue and margin growth from a portfolio of
connectivity products, ARM® based network controllers and associated software. Leading global
business, commercial strategy and go to market execution for the wireless modem, industrial control,
point of sale, M2M and embedded systems markets. Prior to this he spent 3 years at Sony
Semiconductor heading the European support organization, developing the specification and business
case for all new products
His 15 years of technical leadership and equipment design in the professional broadcast industry
culminated as Technical Director of Metawave Video Systems. Building a development team from
scratch he led design of the world’s most compact, high density video routing system. His career in
senior engineering positions for equipment design and manufacturing companies has delivered more
than 10 new products with multi-million dollar revenues. Amassing technical expertise in video, image
processing, embedded systems and software development with extensive project management and
manufacturing experience
Adrian holds a CIM diploma in marketing, an honours degree in Electronics and five technology patents
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